Next a national research, Angela Polec, FOX ’07, ’12, has been named vice president for strategic marketing and advertising and communications, Temple University President Richard Englert announced Thursday. Matter to ultimate acceptance by the Board of Trustees, Polec will begin in this job on Nov. 20, 2023, and will report instantly to the president.
A two-time graduate of Temple, Polec comes to the position just after serving in a related ability at La Salle University given that 2019. Prior to that, she served as the executive director of promoting and communications at Montgomery County Local community College. She also previously served as Temple’s director of marketing and advertising within just the pretty business that she will now guide.
“We are extremely energized to welcome Angela back again to Temple College,” Englert explained. “She is Temple by and via, and she provides with her a deep knowing of enrollment advertising and marketing, crisis communications and model development. Temple is a environment-course institution with unbelievable brand fairness. We think that brand will increase even more robust many thanks to Angela, and the skills that she provides to this job.”
At La Salle, Polec served as the initial cabinet-stage main internet marketing and communications officer, reporting immediately to the president and elevating the strategic position of the division. Throughout her tenure, she created strategic messages and an integrated written content system that reinvigorated the university’s brand name. Below her leadership, they founded a electronic advertising and marketing and analytics perform, transformed the marketing technological know-how stack, and executed an intentional solution to storytelling, with a target on the digital person journey and offering measurable outcomes.
As a member of the president’s government crew, she performed a key job in disaster and concerns management, primarily with respect to messaging and communications. Polec also led the growth of a proactive and reactive media relations technique that led to a significant increase in gained media placements.
Polec also delivers appreciable enrollment management and enrollment marketing and advertising expertise to the function. At La Salle, through a presidential transition, she served in a concurrent appointment as the vice president of enrollment, marketing and communications from February 2021 to August 2022. While there, she led the growth and implementation of a knowledge-educated scholar recruitment approach, which resulted in a 13% increase in to start with-12 months learners soon after three consecutive yrs of decline.
At Temple, Polec will be the initially person to hold the title of vice president for strategic internet marketing and communications considering that 2016.
“I am thrilled to be returning to my alma mater to serve in this function. As a happy Temple Owl and lifelong Philadelphian, I know firsthand the influence of a Temple College instruction and the critical job that Temple performs in the city, the commonwealth and the world,” Polec mentioned. “I look forward to working with college, staff members, students and alumni to harness the electrical power of the Temple College story to advance the mission and standing of this esteemed establishment.”
Prior to coming to La Salle, Polec led the technique and execution of the model work, promoting, digital existence, enrollment internet marketing, media relations and crisis communications at Montgomery County Group University from November 2014 to April 2019. Even though there, she formulated the college’s initially detailed brand name marketing campaign, “Montco Momentum,” helping convey in a 22% boost in programs for the faculty.
The Temple group is also extremely acquainted with yet another model marketing campaign that Polec helped guide. Throughout her time at Temple from 2011 to 2014, she managed a universitywide manufacturer project for the expanded “Temple Made” campaign, which still resonates today.
“From an impressively solid pool of candidates, Angela emerged as the ideal fit, somebody who is aware and understands Temple and Philadelphia and at the identical time has a demonstrated history of accomplishment in fashionable electronic internet marketing and communications,” mentioned David Boardman, dean of the Klein Faculty of Media and Conversation who chaired the research committee for the part. “We are all fired up to get the job done with her.”
In addition to her do the job in increased training, Polec formerly served as a electronic internet marketing coordinator for the Philadelphia Flyers.
She holds an EdD in increased education and learning management from the College of Pennsylvania. Her doctoral dissertation explored the role of chief promoting and communications officers in greater education, how they are effecting modify at institutions and how they are perceived by presidents and vice presidents. She holds a master’s degree and bachelor’s degree in advertising, each of which had been earned at Temple’s Fox Faculty of Enterprise.
Polec resides in Philadelphia with her partner, Monthly bill, and their 4 little ones.