Saint Louis University has appointed Anita Borgmeyer as SLU’s subsequent vice president
for marketing and advertising and communications. She commences in her new role at SLU on June 13.
At this time serving as the personnel vice president for member engagement and communications
at Centene Corp., Borgmeyer is a promoting executive with much more than 20 several years of practical experience
constructing marketing groups, efficiently telling an organization’s tale and generating
measurable expansion in competitive market place environments.
The College performed a nationwide search for the placement, in search of candidates who
- Create appreciation for the mission-centered function of the University regionally, nationally
and further than.
- Advertise significant facts in just and across the group.
- Spouse in student recruiting and philanthropy.
- Make certain regularity in SLU’s official photos and branding.
“Anita emerged as the applicant who has the experience, creativeness and vision to elevate
SLU’s story and direct our marketing and communications division into the upcoming,” mentioned
College President Fred P. Pestello, Ph.D.
“I am enthusiastic and honored to be part of the Saint Louis College team and neighborhood,”
Borgmeyer reported. “I glimpse ahead to partnering with numerous throughout SLU, concentrating on our
mission and serving to to propel the SLU brand forward into the long term.”
Borgmeyer has served as a chief at Centene for more than a 10 years. Noteworthy amongst
her a lot of accomplishments there, she was dependable for developing the branding all over
the company’s wellbeing insurance policies market products, Ambetter. Launched in 2014, Ambetter
is now the main provider on the market and serves more than 2 million customers
Soon after Ambetter’s launch, Borgmeyer applied marketing and advertising procedures and communication
campaigns to engage customers that considerably enhanced year-over-12 months retention.
At Centene, she also oversaw significant promoting budgets, the design and style and content material of far more
than 25 web-sites, and the launch of several social media channels and a new digital
“Anita understands what it usually means to inform exclusive tales that are mission-driven and
produce final results in a aggressive environment,” Pestello added. “She has constructed significant-performing
teams, fostered collaboration throughout complicated businesses, uncovered progressive approaches
to arrive at audiences with powerful tales, and measurably improved engagement and
loyalty among the constituent groups.”
Prior to joining Centene, Borgmeyer served as an account govt at Zeis Team Inc.,
which specializes in promoting monetary establishments, as perfectly as firms in the
insurance and expenditure fields, and other fiscal providers.
Prior to that, Borgmeyer was director of shopper expert services at Banyan Communications,
a woman-owned, mission-pushed company that makes communications solutions for nonprofits,
foundations, community corporations and government agencies.
Borgmeyer attained a bachelor’s diploma in broadcast journalism from Missouri Condition College
and a master’s diploma in advertising and advertising from Webster University. She is
an advisory board member for Duchesne Catholic higher university in St. Charles, Missouri.
She was also an govt leader for Make-A-Desire Foundation’s Stroll For Needs, a nationwide
Borgmeyer will realize success Jeff Fowler who is retiring following 22 decades of serving as a
leader in of several roles at the University.
“I want to thank Vice President Jeff Fowler all over again for his several years of provider to SLU,”
Pestello reported. “Because of his function, we have a solid basis from which to make
into the potential.”