Brad Bohlander named UArizona chief communications and marketing officer

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Brad Bohlander has been named University of Arizona senior vice president and chief communications and marketing officer following a aggressive countrywide look for. Bohlander has far more than 20 decades of expertise in community better training communications and marketing. He will begin at UArizona Sept. 5.

“Brad has extensive communications and advertising working experience in bigger instruction and has led award-successful collaborative groups in generating and applying strategic communications and promoting campaigns,” claimed University of Arizona President Robert C. Robbins. “He has a proven a track file of achievement in controlling sophisticated communications difficulties and applying data-driven methods to advance institutional standing, and he understands the complexities of massive land-grant universities these kinds of as ours. The college welcomes his beneficial experience and standpoint, and I look ahead to functioning with him.”

Bohlander will guide all facets of strategic and integrated promoting and communications for the college, in line with the institution’s mission, values and strategic priorities. UArizona is ranked among the nation’s major 50 community universities by U.S. Information & Earth Report and is ranked in the best 20 in investigation expenses among the general public universities by the Nationwide Science Foundation.

“I am truly honored to provide in this crucial situation and thrilled to be becoming a member of the fantastic University of Arizona community,” Bohlander mentioned. “The University of Arizona is a great university that is clearly on an upward trajectory less than President Robbins’ leadership. I am psyched to be a part of his superb management workforce and get the job done along with colleagues across the establishment to support the college achieve its goals and reach its remarkable potential.”

Bohlander joins the college from North Carolina Condition College, wherever he has served as chief communications and advertising officer considering the fact that 2011. In that job, he oversees brand name identity and central communications capabilities including public relations, media relations, advertising and marketing, interior communications, crisis communications, world-wide-web and electronic approach, social media and innovative companies, and trademarks and licensing. He also serves as formal university spokesperson.

Bohlander’s management at NC Condition has pushed favourable alter in communications lifestyle and performance, enormously improved collaboration across campus, and led the university group to new ranges of promoting and communications accomplishment. These efforts have considerably elevated the university’s brand and status and helped empower NC State to obtain its aggressive strategic objectives.

Prior to that, Bohlander was executive director of community relations and university spokesperson for Colorado Point out College from 2002 to 2011. He moved to that placement from the University of Colorado system, where by he served as associate director for institutional relations from 1999 to 2002. Although at Colorado Point out College, he led a effective disaster communications effort in collaboration with the CSU Police Section and campus basic safety officials. He constructed on this working experience at NC Condition in which he qualified prospects the university’s integrated crisis communications and problems administration attempts and serves in a leadership role on the university’s crisis operation crew.