Cal Welcomes Markeisha Everett As New CMCO



Established Marketer Joins Golden Bears Senior Management Workforce


Markeisha Everett, a verified leader in promoting and revenue generation with substantial experience in the Electricity 5, has joined Cal Athletics as its Chief Internet marketing & Communications Officer, Director of Athletics Jim Knowlton introduced Thursday.
Everett has put in extra than a decade demonstrating her capacity to creatively maximize manufacturer recognition and interact with stakeholders to maximize ticket gross sales, philanthropic assistance and admirer engagement. In her new position at Cal, she will oversee promoting, athletic communications, creative expert services, licensing, ticket functions, outbound sales and the department’s associates at Learfield.
“We are thrilled to welcome Markeisha Everett to the Cal family members as our new Main Internet marketing & Communications Officer,” Knowlton stated. “Markeisha brings extensive expertise and a deep comprehending of advertising in the Power 5, and will deliver a renewed emphasis to our gameday working experience, as effectively as amplifying the Cal story. We are seeking forward to Markeisha becoming a member of our senior leadership crew.”
Everett has served as the Director of Marketing at Georgia Tech and West Virginia and was the Assistant Athletic Director for Advertising and marketing at Pittsburgh. She also served on the marketing teams at Missouri, Gonzaga and North Dakota Point out.
Most a short while ago, Everett served as the Senior Associate Athletic Director for Exterior Relations at Saint Joseph’s in Philadelphia.
“I am grateful to Jim Knowlton for this possibility and am psyched to be a member of the Cal spouse and children,” Everett said. “Jim has assembled a excellent group of leaders that have a shared vision for achievements. I look ahead to bringing my awareness of marketing and advertising and general organization acumen to the group. I’m completely ready to get started out in the Bay Location with this amazing team of team, coaches, pupil-athletes, followers and supporters.”
Everett also serves as 3rd vice president for the National Affiliation of Collegiate Advertising and marketing Directors (NACMA) and qualified prospects the exterior operations circle for Females Leaders In Faculty Sports activities.

Everett gained her bachelor’s diploma in activity administration with a specialization in marketing and advertising from Bowling Eco-friendly State College and retains a master’s diploma in activity management & administration from West Virginia.