College Internet marketing and Communications Becomes Independent Division, Reports Instantly to President

College Marking and Communications has grow to be a stand-by yourself division as of Feb. 17, reporting specifically to President Tania Tetlow with Donna Lehmann serving as its interim vice president.

“This change signifies an investment in our promoting and conversation endeavours,” Tetlow said. “That do the job raises Fordham’s profile, connects with our alumni and donors, and most of all, improves our enrollment. Investment decision in this location will spend dividends across the College.”

For decades, the University’s advertising and marketing and communications staff has been a section within just Growth and College Relations, a division that encompasses about 120 professionals who do the job in fundraising, event arranging, and alumni engagement, in addition to advertising and communications. The latter represents practically a quarter of the division, but it is responsible for a vast assortment of enterprises, including promotion and marketing and advertising, communications and media relations, images and movie, social media, and website management. 

With the creation of a new vice president part, Tetlow has now put University Advertising and Communications instantly in her cabinet, wherever she can deal with the team’s demands. The division will be led by Lehmann, previously the affiliate vice president for marketing, who has led the University’s internet marketing operations considering that 2017. She will serve as the interim vice president when the University conducts a countrywide lookup led by Lerzan Aksoy, Ph.D., dean of the Gabelli School of Organization and a professor of internet marketing. In the coming months, the lookup committee will question for input from the College group.  

“I am fired up to think this position and grateful to the president for her self confidence in our staff,” Lehmann claimed. “We’ve very keen to convey to Fordham’s tale on a nationwide and intercontinental stage.”

Though the promoting and communications capabilities are similarly very important, claimed Tetlow, the search for a long term vice president will emphasis on somebody with more expertise in marketing and advertising, considering the fact that this position will have a extra immediate affect on Fordham’s funds. Lehmann’s counterpart in University Internet marketing and Communications, Bob Howe, will continue being in his present situation as affiliate vice president for communications and distinctive advisor to the president. 

Finances-sensible, this position will change the vice presidency for Lincoln Centre. (Frank Simio, the earlier vice president for Lincoln Heart, ideas on retiring on June 30.) 

Tetlow said the new shift will assistance to increase Fordham’s popularity, both locally and all over the earth.

“The amazing staff in Marketing and advertising and Communications will keep on to improve Fordham’s profile, have interaction our alumni, and most of all, aid us to recruit our finest and brightest college students,” Tetlow wrote in a Feb. 17 email to the College group. “My hope is this new aim will lift and assist their do the job.”