CTDOT Gets APTA Award for Marketing and Communications Campaign


CTDOT Push Releases

03/09/2023
CTDOT Receives APTA Award for Advertising and marketing and Communications Campaign
The Connecticut Division of Transportation (CTDOT) has received a to start with-area award from the American Community Transportation Affiliation (APTA) for the most effective extensive promoting and communications marketing campaign highlighting transit desires. The CTDOT Buyer Working experience (CX) team used 2022 accumulating feed-back and connecting with transit clients and workers all around Connecticut. This effort resulted in CTDOT becoming presented with the 2023 APTA AdWheel Award. CTDOT was a person of close to 50 award recipients out of approximately 300 submissions.
“The CX Team has put in early mornings at train stations and late evenings in aim teams more than the past calendar year to get important suggestions from transit users. The staff has also imagined creatively in order to fulfill people wherever they are, from letting riders test out various seats at numerous bus stops to a meet-and-greet at a Lawn Goats match,” said CTDOT Commissioner Garrett Eucalitto. “This group has carried out amazing function and really should be proud. Public feed-back is the most important piece in the progress of our statewide action strategy to make improvements to general public transportation. We are honored to have acquired this award from APTA. Congratulations to the workforce for their really hard function and initiatives.”
“We are thrilled to be identified by APTA for our advertising and communications campaign as component of creating our initial Client Working experience Motion Strategy. I am happy of our in-person outreach, with local community situations and more than 30 pop-up occasions at bus stops, hubs, and rail stations to meet up with people where by they are and communicate to them about their ordeals applying community transportation,” explained CTDOT Purchaser Expertise Transportation Supervising Planner Alicia Leite. “Public transportation is crucial to our communities, and maximizing public transportation will make us a additional equitable, sustainable, and thriving point out.”
The CTDOT Purchaser Practical experience Group held much more than 25 stakeholder interviews and 10 emphasis groups, executed a front-line personnel survey, and held much more than three dozen pop-up gatherings in communities all over the point out. The Purchaser Encounter Action Approach web page also experienced virtually 10,000 exceptional visitors who completed above 3,000 online surveys. All this facts is staying applied to establish the first-at any time statewide CX Motion Strategy, which will be introduced later this spring.
The AdWheel Awards figure out the advertising and communications attempts of APTA’s users. In addition, the yearly awards competitors results in a composition to share greatest practices and raise recognition of the price of general public transportation promoting specialists in just the sector. CTDOT is also now entered as a finalist for the APTA Grand Prize, which will be introduced in October.
For the most recent information and updates from the Customer Expertise crew, check out TransitCX.com.
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