Devon Pritchard Named Govt Vice President of Income, Marketing and advertising and Communications at Nintendo of The usa

REDMOND, Wash.–(Business enterprise WIRE)–Nintendo of The us currently named Devon Pritchard Govt Vice President of Product sales, Marketing and Communications, next her tenure as the acting govt in that part due to the fact November 2021.

A member of the Nintendo of The usa staff for 16 several years, Pritchard beforehand served as Government Vice President of Business Affairs and Publisher Relations. Though serving just lately as the acting head of Revenue, Marketing and advertising and Communications, Pritchard has overseen significant Nintendo Swap sport launches like Pokémon Legends: Arceus, Kirby and the Neglected Land and Nintendo Swap Sports activities. Transferring ahead, Pritchard will oversee technique and execution throughout the U.S. and Canada.

“Devon’s many years of management at Nintendo give her a deep being familiar with of our men and women, our products and our fans,” explained Nintendo of The united states President Doug Bowser. “I have worked carefully with Devon more than the yrs and know she will use her expertise of the brand and exclusive talent established to assist expand our marketplaces, generate engagement and improve our enterprise by way of refreshing suggestions and encouraged pondering that will assist Nintendo continue on to put smiles on the faces of our clients.”

In her new job, Pritchard will be reporting to Doug Bowser, President of Nintendo of The us.

For far more information about Nintendo, visit

About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has produced franchises that have become house names around the world, which includes Mario, Donkey Kong, The Legend of Zelda, Metroid, Pokémon, Animal Crossing, Pikmin and Splatoon, as a result of its built-in components and software package solutions. Nintendo aims to provide exclusive, intuitive amusement activities for everyone, manufacturing and marketing video video game units these types of as the Nintendo Change family of programs, building and running purposes for intelligent equipment, and collaborating with associates on a vary of other amusement initiatives like visual content and topic parks. Nintendo has marketed extra than 5.3 billion video video games and around 800 million components models globally. From the launch of the Nintendo Leisure Method more than 30 many years back, by nowadays and into the upcoming, Nintendo’s continuing mission is to generate distinctive amusement that places smiles on the faces of folks all about the globe. A wholly owned subsidiary, Nintendo of America Inc., dependent in Redmond, Clean., serves as headquarters for Nintendo’s functions in the Americas. For additional information and facts about Nintendo, remember to take a look at the company’s web-site at

Take note to editors: Nintendo push products are available at, a password-secured site. To get a login, you should register on the web site.