Internet Advertising

Digital advertising revenue of leading online companies 2022

Celia Boyer

Published by

Mar 28, 2023

In 2021, Facebook earned over 114 billion U.S. dollars in digital revenue through online advertising. During the same period of time, search market leader Google generated 209.5 billion U.S. dollars through digital advertising channels.


Selected online companies ranked by total digital advertising revenue from 2012 to 2022

(in billion U.S. dollars)

Source

More information

Survey time period

2012 to 2022

Supplementary notes

Data is based on the respective companies’ Form 10-K.

Twitter was purchased by Elon Musk in April 2022. The acquisition was completed in October 2022 and Twitter is now a private company.

Yahoo digital advertising revenue is calculated from search and display revenues, excluding other revenues. Figures regarding 2014 to 2015 have been restated due to Yahoo’s new revenue structure.

On July 25, 2016, Verizon Communications announced that it had agreed to purchase Yahoo’s core Internet business for $4.83 billion. Following the conclusion of the purchase, these assets will be merged with AOL to form a new entity known as Oath; Yahoo, AOL, and Huffington Post will continue to operate under their own names, under the Oath umbrella. The deal officially closed on June 13, 2017.

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Statistics on Digital advertising in India

Global overview

4

India key figures

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Mobile advertising

3

Expenditure by media channel

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Expenditure by format

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Further related statistics

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Statista. (March 28, 2023). Selected online companies ranked by total digital advertising revenue from 2012 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 07, 2023, from https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/

Statista. “Selected online companies ranked by total digital advertising revenue from 2012 to 2022 (in billion U.S. dollars).” Chart. March 28, 2023. Statista. Accessed May 07, 2023. https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/

Statista. (2023). Selected online companies ranked by total digital advertising revenue from 2012 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 07, 2023. https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/

Statista. “Selected Online Companies Ranked by Total Digital Advertising Revenue from 2012 to 2022 (in Billion U.S. Dollars).” Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/

Statista, Selected online companies ranked by total digital advertising revenue from 2012 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/ (last visited May 07, 2023)

Selected online companies ranked by total digital advertising revenue from 2012 to 2022 (in billion U.S. dollars) [Graph], Statista, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/205352/digital-advertising-revenue-of-leading-online-companies/

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