Hampden-Sydney School seeks a innovative, strategic, and forward-thinking director of advertising and marketing and communications to advance its persuasive, 248-12 months-old mission, “to sort fantastic adult men and great citizens.” Founded in 1775 with Patrick Henry and James Madison amongst its constitution trustees, Hampden-Sydney is the tenth oldest establishment of bigger understanding in the United States. Reporting to the president, the director of advertising and marketing and communications will lead a dynamic and coordinated effort to endorse a favourable image of Hampden-Sydney Faculty and effectively communicate the College’s tale to possible and recent college students and parents, higher school steerage counselors, alumni, pals, school and staff members, and the leaders of other schools and universities.
The Faculty has lately received a $9 million grant to be utilized about the following four many years to raise its stature in the larger education landscape, improve its admissions attempts, and recruit a lot of more remarkably talented younger adult men from throughout the nation and close to the entire world. This grant offers an expert advertising and communications specialist a as soon as-in-a-occupation opportunity to acquire an built-in marketing strategy that maximizes the benefits and impact of this remarkable financial investment.
The thriving applicant will embrace Hampden-Sydney’s distinct mission and loaded background, while aiding to direct the School into an ambitious long term. The director of advertising and communications will recognize and use the most successful ways of advertising and marketing to and speaking with Faculty constituents in an evolving advertising and media landscape. The director will be an seasoned chief of folks and systems with a demonstrable file of good results employing innovative internet marketing and interaction methods to obtain strategic aims. Exceptional interaction and romance-setting up expertise are important, as are commitment to a liberal arts training and the capacity to encourage help from the College’s constituents, which include users of the campus local community, alumni, dad and mom, and learners.
Recognized as a top rated liberal arts school by U.S. News & World Report, Forbes, and Princeton Critique, Hampden-Sydney delivers a distinctive coming-of-age practical experience to 1,000 promising youthful guys. Hampden-Sydney’s committed faculty and employees produce an remarkable instructional system supported by a devoted alumni community ranked 3rd greatest in the nation by Princeton Review. The Wall Street Journal rates Hampden-Sydney amongst the best ten educational facilities for job preparing. With longstanding codes of honor and conduct and a exclusive Rhetoric System at the main of its academic software, the College has organized generations of youthful males for worthwhile and productive lives of management and services in drugs, enterprise, finance, govt, law, media, the arts, and several other fields.
Inquiries, nominations, and purposes are invited. Evaluate of apps will start off immediately and keep on right until the position is crammed. Fullest thought will be specified to applications submitted by July 22, 2023. Candidates really should supply a resume and a different include letter that addresses the obligations and requirements explained in the situation description obtainable beneath, the candidate’s applicable skills and management activities, the distinctiveness of the College’s mission and alternatives as a school for men, and three to 5 references (references will only be contacted with prior notification and permission).
Reporting to the President, the Director of Internet marketing and Communications oversees the College’s advertising and communications system and qualified prospects the energy to promote a positive impression of Hampden-Sydney and properly connect the College’s story to a assortment of constituencies, such as potential and present-day students and their moms and dads, alumni, school/staff, close friends, the standard community, and the media. The Director coordinates the improvement of an built-in advertising and marketing technique so that the image of the College presented by departments that connect externally—especially the Workplaces of Admission, Advancement, and Athletics—is precise, steady with model id and internet marketing ambitions, and demonstrates clearly the College’s mission and goals.
Provide as the College’s official spokesperson and most important media get in touch with. Coordinate interviews of the President and other Faculty associates. Recognize tales and opportunities to market their placement in countrywide, point out, and area media. Build relationships with media associates. Oversee publicity, together with media interviews, on-web page visits by media reps, and push conferences for big general public events. Suggest organizers of Higher education events regarding appropriate publicity and media protection as requested.
Serve as a member of the College’s senior staff members. Suggest the President and other members of the administration on issues related to general public relations, particularly the management of controversial problems or reputational crises.
Make certain a strong digital and social media existence. Guarantee that information about the Higher education, its learners, faculty, personnel, alumni, and other constituencies is recurrent and conveys a regular, beneficial image of the University that distinguishes it in the increased schooling market. Oversee the written content and design for the College’s site and guarantee that it is strong, exact, and brand name-steady.
Coordinate and location all marketing and advertising marketing, which includes print and electronic formats. Create built-in, short and very long-term advertising methods in consultation with staff members members in numerous departments. Admission and Improvement will always be engaged in these endeavours, while other individuals concerned in the enhancement of unique integrated advertising methods will range.
Greatly enhance and reinforce manufacturer id, type suggestions, marketing and advertising themes, editorial high quality, and priorities throughout all School publications and exterior communications.
Supervise the personnel of the Place of work of Advertising and Communications.
Serve as team liaison to the Internet marketing and Enrollment Committee of the Board of Trustees and coordinate straight with the Committee chair on the Committee’s operate.
Carry out other obligations as assigned.
Education and learning/Encounter
Bachelor’s diploma and considerable encounter, like leadership working experience, in general public relations or marketing and advertising.
Hampden-Sydney University values range and is fully commited to equal opportunity for all people irrespective of age, shade, disability, ethnicity, marital position, countrywide origin, race, religion, sex, sexual orientation, veteran standing, or any other status protected by regulation.