Former EVP with TelevisaUnivision shares 5 techniques to greatly enhance your marketing and comms job

Elyse Siwinski is a graduate pupil in DePaul University’s Professional Communications plan. Her background is in nonprofits with a concentration on donor communications.  Anita Malone, CAPM is a graduate university student in DePaul University’s Qualified Communications method. Her qualifications is in challenge management.

In a speedily altering world, where synthetic intelligence (AI) is gaining momentum, communicators are frequently in search of strategies to enhance their abilities and stay appropriate. Flavia Vigio is no distinctive. Vigio is a former govt vice president, communications at TelevisaUnivision, the greatest Spanish language media enterprise in the US. Beforehand, she held roles with WarnerMedia, HBO, GOLIN Miami and McDonald’s Latin The us. Vigio has navigated her vocation by exhibiting psychological intelligence, regard, curiosity and authenticity. 



“I have usually been intrigued in understanding,” states Vigio who is now getting ready for an academic sabbatical centered on AI. 

As she embarks on the following actions of her profession journey, she provides guidance for accomplishment.

  1. Stay curious.

Staying curious, attempting one thing new and owning enjoyment with what arrives your way will not only lead you to occupation achievements, but will also issue you in the route of what you certainly like to do. Doubt and uncertainty frequently direct to fixed designs or rigid anticipations. Vigio clarifies this state of mind can be paralyzing, annoying or disappointing when you are not in which you predicted to be. Curiosity makes it possible for you to stay open up to prospects. 

“Everything that was thrown my way, I was just in a natural way curious to take it. Always maintaining that spirit alive has been extremely crucial for my occupation. It nonetheless is nowadays,” Vigio says. 

  1. Be authentic.

“I’m Brazilian and I’m a girl,” states Vigio. She points out that early in her occupation she tried out to blend in by sounding like an American. Quickly she understood she should really not conceal what produced her an personal mainly because leveraging her individuality assisted her clearly show up authentically. Vigio expresses there are not several who appear like her in the rooms she has been in, but her special existence encounters engage in a key job in shaping her unique viewpoint. She thinks it is her accountability to symbolize these who will appear right after her and finds joy in her means to guidance other people in this way. Vigio encourages communication gurus to be true to on their own. 

  1. Regard different perspectives.

Talking to many others, listening to their stories and understanding from their ordeals equips us with a higher being familiar with and more powerful appreciation for variations. “There are a lot of lovely things to see and understand about other individuals, as an alternative of fearing others,” suggests Vigio. She thinks range of perspectives is what will make our environment rich. 

Respecting unique factors of look at enables you to study from other folks, deepen connections and get your concept throughout in the ideal way feasible, explains Vigio. 

  1. Pay attention far more than you speak 

Helpful communicators commence with the point of view of their stakeholders, states Vigio, and comprehending their viewpoint begins with listening. 1st, you should search for to understand just before you will be recognized. 

“To be a profitable communicator, it’s seriously essential that you hear much more than you talk,” Vigio clarifies.

Listening is necessary for collecting data, although demonstrating regard for other people, says Vigio. As communicators, we are tasked with transmitting the message with no switching the origin. Listening with intent allows you to build and share a meaningful message that resonates with your stakeholders. 

  1. Embrace AI responsibly and with purpose. 

Vigio expresses it is our accountability as communicators to use AI the right way, be purposeful and make certain businesses are using the technology in a way that is excellent for culture. “We are at a turning point with artificial intelligence and generative synthetic intelligence. It is a excellent minute to just take a action back and glance at the big photo,” claims Vigio. She indicates we get acquainted with AI somewhat than fearing it, and we have genuine conversations about how to integrate the technological know-how into our operate. 

When you approach your career journey with an open thoughts and keep on being curious, there is no restrict to the choices. Vigio emphasizes, you will “always get found when you are accomplishing something that you really really like.”