Gartner Announces the 2023 Gartner Marketing and Communications Award Winners

The winners are:

Excellence in Manufacturer Activation and Practical experience: PwC

PwC’s objective was to develop a marketing campaign that would tell a related, unifying story of what PwC stands for, highlighting the worth it offers its customers. The profitable campaign showed how PwC brings collectively a passionate neighborhood of problem solvers in unanticipated methods to travel sustained results.

Excellence in Personnel Knowledge: Kin + Carta
Like a lot of businesses, Kin + Carta confronted problems using the services of sought-following expertise in 2022. Kin + Carta’s Advertising, EVP and Communications groups navigated these enterprise challenges by creating model experiences that garnered advocacy, believe in and belonging.

Excellence in Popularity and Considered Management: FourKites
As the COVID-19 pandemic triggered unprecedented disruptions to provide chains and variations in consumer choices, FourKites made use of serious-time data insights to inform development stories about the impact of these disruptions, curating sturdy executive insights on industry trends, and putting a highlight on consumer affect tales.

Excellence in Social Influence: CEO Motion for Diversity & Inclusion
PwC co-launched CEO Motion for Range & Inclusion™ in 2017 to progress vital dialogues on the part of the company community in advancing systemic alter. Right now, CEO Action carries on to unite corporations to speed up measurable and meaningful DEI development in our workplaces and communities.

Innovation in Multichannel Consumer Engagement: Unum
Unum’s challenge was to illustrate its tech-ahead technique and relevance for a fashionable workforce in a sea of HR-tech startups. In 2022, Unum sponsored the HR Know-how Meeting for the very first time in buy to enhance brand name awareness with a new viewers, create an interactive booth that pulled persons in, and deliver information to interact customers and prospective clients beyond the function.

Excellence in Adjust Communications: PwC
PwC embarked on a journey to produce a seamless technological know-how practical experience for their folks and purchasers by transitioning business technological know-how tools. This multi-calendar year program served PwC’s persons defeat change fatigue to travel adoption of new equipment and encourage staff to do the job in unique approaches.

Tiny Thought, Major Impression: Workiva
Workiva aims to be the leading system for regulatory, economical and ESG reporting. When the SEC proposed a local weather-similar disclosure rule, they noticed an possibility to convert their abilities into content that will help businesses get ready for new laws. As a consequence, Workiva was ready to reinforce its manufacturer and detect potential new shoppers.

Excellence in Info, Insights and Analytics: Casey’s
In reaction to guests’ expanding hunger for more handy and individualized electronic activities, Casey’s shifted their digital method by providing a lot more appropriate delivers and promotions primarily based on purchase background and giving friends much more customized benefits for their loyalty.        

Excellence in Marketing and Sales Alignment: Luxoft, a DXC Engineering Enterprise
Performing intently with a strategic consumer, Luxoft produced a cross-practical go-to-market place program that lasted 12 months, comprised of three omnichannel campaigns with 25 property, a microsite, numerous LinkedIn ways, direct sales outreach, considered leadership and billboards.

Innovation in Internet marketing and Communications Technological innovation: Equinix
Equinix produced a personification marketing campaign around its IT AI-driven chatbot which resulted in a clear upward development in system adoption and resolutions. With immediate resolution of 80% challenges brought to E-Bot, the initiative drove streamlined tech adoption amid employees.

Innovation in Communications Measurement and Reporting: PwC
Faced with a multitude of instruments and channels, PwC Communications workforce associates located it tricky to entry and utilize data factors that showcase, impression and inform strategic selections. To progress the team’s system, they developed Intelligence Hub, a one particular-halt-shop collection of communications intelligence equipment.

Leader of the Yr: Noreen Sabrina Mohd Noor, EDOTCO Team
With the unwavering eyesight to turn out to be a global Prime 5 Tower Corporation, EDOTCO Group’s target was to strengthen its international model positioning. The business appointed Noreen Sabrina as the Group Head, Company Communications and Branding. Within just a calendar year, Noreen correctly elevated EDOTCO Group’s name to come to be a single of the region’s most revered tower providers.

The identification of a Gartner award winner or finalist is not an endorsement by Gartner of any vendor, item or assistance.

Understand much more in the complimentary webinar, “The Gartner 2023 Advertising & Communications Awards: Winning Initiatives and Main-Edge Recommendations.”

About the Gartner Advertising and marketing Symposium/Xpo
The Gartner Marketing Symposium/Xpo is having place Could 22-24, 2023 in Denver, CO,

providing advertising and marketing leaders with actionable advice about the tendencies, equipment and rising systems they want to supply enterprise results. Abide by information and updates coming out of the meeting on the Gartner Newsroom on Twitter and LinkedIn using #GartnerMKTG.

About Gartner for Marketers
Gartner for Marketers offers the goal, skilled information, and tested equipment that CMOs and other promoting leaders require to seize the ideal chances with clarity and self-assurance, and to stay in advance of the developments that subject. With in-depth investigation and evaluation, Gartner for Marketers will help you focus on the possibilities with the greatest potential to supply results. Extra data on Gartner for Marketers is available online at www.gartner.com/promoting. Comply with information and updates from the Gartner Advertising follow on Twitter and LinkedIn using #GartnerMKTG. Customers of the media can uncover extra data and insights in the Gartner Advertising Newsroom.