Head of Advertising and marketing and Communications task with CRANFIELD College

School/Division Cranfield Management Advancement Ltd
Primarily based at Cranfield Campus, Cranfield, Bedfordshire
Hrs of function 37 several hours for each week, generally worked Monday to Friday. Flexible doing work will be regarded as
Contract sort Everlasting
Salary Total time starting wage is normally in the array of £45,751 to £50,798 per annum, with possible development up to £63,059 for each annum
Implement by 09/10/2022

Function Description

Cranfield Management Improvement Confined (CMDL) is a wholly owned subsidiary of Cranfield College. We previously have a prestigious worldwide portfolio and had been the 1st to offer a Amount 7 Senior Leaders qualification underneath the Authorities Apprenticeship plan.

About the Function

CMDL mostly supports a portfolio of customised and open enrolment executive programmes offered by means of Cranfield Govt Growth (CED). This includes partnering and collaboration with Cranfield’s College of Administration School and Administrative departments.

Our drive to maintain our steep advancement trajectory, necessitates us to resource a proficient specific to engage the government education and learning marketplaces that Cranfield Executive Growth serve by leading the supply of advertising & communications routines and developing the model platform.

To assist this do the job, we are at the moment seeking to recruit a credible, influential and proactive personal who relishes the chance to deliver world-class enhancement interventions that delight shopper sponsors and delegates alike equally inside of the Uk and globally.

The position features the possibility to devise strategic and tactical advertising and marketing strategies in session with CED and broader stakeholders, negotiate, established and fulfill strategic KPI’s in line with college and business level approach.

Our buyers are the two exterior (delegates and their shopper sponsors) and internal (academic personnel, associates, and other colleagues doing the job in just Govt Growth).  As an influential collaborator, you will operate with the Portfolio Director, Head of Gross sales, and users of the CED management workforce to attain brand consciousness and revenue targets throughout a vary of remedies below your remit together with Open up Govt Programmes, Tailor made Programmes, Levy funded options and electronic classes for the B2B market place.

About You

As an inspirational chief you will head up a higher-executing team of marketers and utilise industry investigation, world wide web, digital, model, creatives, campaigns, gatherings and believed leadership articles to sustainably recruit leaders and supervisors to Cranfield programmes and answers.

Cranfield is dedicated to staying consumer-focussed and placing the client at the coronary heart of every little thing we do. This delivers the successful applicant the prospect to operate in a selection of means with a large array of organisations, sectors, and men and women.

To be profitable in this purpose you will need to establish a deep understanding of the Govt Education and learning sector, client wants, advertising and marketing tactic and tactics and its integration with gross sales, together with past working experience of marketing campaign leadership, digital advertising, collaborating with senior leaders, and supplying specialist suggestions on advertising and communications problems. You will carry know-how of internet marketing channels to develop sales prospects, revenues and manufacturer profile, strategic scheduling (Segmentation, Concentrating on and Positioning), and a deep understanding of the consumer journey knowledge (like on the net) and its impact on conversion charges.

A resourceful, imaginative and flexible workforce chief you will deliver an evidence-based method to strategic or tactical final decision creating. Further you will have the skill to be resourceful in having forward new developments, negotiate, persuade and affect folks at every single level, and foster creativity in other folks.

It is critical that the write-up-holder is strongly literate and numerate, can consider on their ft, has the resilience to do the job independently, and has the reliability to affect senior executives and nurture associations.

About Us

Cranfield Govt Improvement (CED) is a environment course company of govt enhancement programmes to organisations ranging from Multi-Nationals to Not for Gain, and from Federal government to SMEs. We perform with our shoppers globally to address their organisational development and individual expertise development requirements.

Locate out far more about CED: https://www.cranfield.ac.united kingdom/som/govt-advancement

Our Values and Commitments

Our shared, mentioned values assist to outline who we are and underpin every little thing we do: Ambition Influence Respect and Neighborhood. Uncover out far more below.

We goal to generate and preserve a society in which every person can perform and analyze collectively and realise their whole probable. Obtain out about our important commitments to Equality, Diversity and Inclusion and Versatile Performing here.

Performing Arrangements

Collaborating and connecting are integral to so substantially of what we do. Our Functioning Preparations Framework supplies quite a few personnel with the opportunity to flexibly blend on-web page and remote doing work, where by position roles permit, balancing the requires of our neighborhood of personnel, pupils, customers and associates.

How to apply

To arrange an informal discussion, remember to speak to Camilla Jonsson, Portfolio Director – [email protected] isles or + 44()7802793789