Howard University Welcomes Dana McPherson as Assistant Vice President of Marketing and advertising and Communications
WASHINGTON – Howard College has appointed Dana McPherson as assistant vice president in the Office of College Communications. McPherson is an award-winning marketing and brand name strategist whose practical experience in better training spans from promoting and trademark administration to digital communications and social media. She will begin the new position on June 20.
McPherson is presently the government director of promoting and manufacturer administration for the Business of Strategic Communications and Promoting at the University of Florida, wherever she is accountable for advancing the name of the nation’s top-5 public university. During a new tour of Howard’s campus, McPherson reported she was enthusiastic about the management role at the College, in particular the option to showcase the achievements and perspectives that make Howard outstanding.
“It’s an honor to sign up for the Howard family members to share the institution’s ongoing transformative countrywide and world-wide impact with the world,” McPherson mentioned. “The prosperous legacy of academic excellence at Howard College is unparalleled. The narratives that seize Howard’s exceptional strengths and contributions to society, investigation, instruction, and group are boundless.”
McPherson is a graduate of Florida Agricultural and Mechanical College in Tallahassee, Florida, in which she received a bachelor’s of science diploma in journalism with a concentration in public relations. McPherson is an avid planet traveler, obtaining frequented 29 nations around the world so much. Throughout her vocation, McPherson shown a nuanced comprehension of advertising tendencies and has harnessed this knowledge to prolong the university’s strategic strengths.
“I am thrilled to welcome Dana McPherson to the Workplace of University Communications and to Howard College. Her substantial experience in advertising and marketing and communications, specially in the higher instruction sector, will be a must have as we go on to increase our brand name and share the unbelievable achievements of our institution with the earth,” mentioned Frank Tramble, vice president & main communications officer at Howard University. “Dana’s passion for showcasing leading-tier institutions’ exceptional strengths and contributions aligns correctly with our mission, and we search forward to the transformative effect she will undoubtedly carry to our marketing and advertising and communications efforts.”
At the University of Florida, McPherson served as assistant director for internet marketing and communications with the Vocation Connections Heart in 2011, in advance of signing up for the Division of University student Existence as assistant director for advertising and marketing and strategic communications in 2018. McPherson also assisted guideline the University Athletic Association internet marketing efforts as assistant director of promoting throughout numerous of the sport teams’ convention and championship runs.
As a member of the Student Lifetime group, she led the new manufacturer initiative for the profession heart and managed internet marketing and engagement for the University of Florida’s Incapacity Resource Center and a system geared towards 1st-technology college student achievement. McPherson joined the Business office of Strategic Communications as director of model administration and marketing in 2020 and was promoted to the position of govt director in 2022.
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About Howard College
Started in 1867, Howard College is a personal, study college that is comprised of 14 faculties and schools. Learners pursue extra than 140 systems of review top to undergraduate, graduate and expert levels. The College operates with a determination to Excellence in Truth of the matter and Services and has made two Schwarzman Scholars, four Marshall Scholars, 4 Rhodes Scholars, 12 Truman Students, 25 Pickering Fellows and more than 165 Fulbright recipients. Howard also produces much more on-campus African American PhD. recipients than any other university in the United States. For more data on Howard College, go to www.howard.edu.