Immutable Hires Polygon Exec to Stage Up Layer 2 Advertising and marketing Tactic

Aviral Avasthi Joins Immutable as New SVP of Advertising Owning Previously Assisted Establish Disruptor Brands Which includes Uber and Tinder

SYDNEY, July 20, 2022 /PRNewswire/ — Immutable, a primary world wide Blockchain Gaming business bringing digital asset ownership to billions, announces the appointment of Aviral Avasthi as Senior Vice President, Marketing. Avasthi will head advertising and marketing, communications and neighborhood teams for Immutable X, leveraging know-how attained in well known world wide web2 and website3 roles for Polygon, Uber, Tinder and other people.

Avasthi has been deeply entrenched in the website3 ecosystem, collaborating with quite a few jobs as an advisor, angel trader and advisor. Prior to becoming a member of Immutable, he served as Vice President of Marketing and advertising at Polygon Know-how where he was liable for the firm’s rebranding and making out its internet marketing operate. His team aided create the model, resourceful, social, events and co-internet marketing frameworks.

Prior to his employment at Polygon, Avasthi headed Company Enhancement for Tinder and Match Group across the Indian sub-continent, producing important Brand name and Progress partnerships with Netflix, Amazon, Euronet, Paytm and Flipkart among many others. He also contributed to Uber’s early growth, marketing and communications attempts in India prior to main their digital manufacturer strategy throughout South Asia. He led various international strategies and developed out globally celebrated Manufacturer IPs together with Uber Journeys, #ParksNotParking, Jersey is familiar with no Gender, #DestinationUnited and NBA Hoop Country.

“Aviral provides to Immutable a prosperity of encounter in developing on the web and internet3 brand names,” said Robbie Ferguson, co-founder of Immutable. “His background in making breakthrough manufacturers will be priceless to us as we assist bring digital ownership to the entire world by way of NFTs, beginning with gaming.”

Aviral will be significant in forging a strong promoting and interaction tactic for Immutable’s Ethereum-focused layer 2 platform, Immutable X. He joins the enterprise soon right after the start of a $500 million website3 gaming fund intended to bolster Immutable’s GameFi ecosystem.

“Acquiring viewed blockchain gaming explode more than the past pair of yrs, I’m unbelievably energized to join Immutable on their mission to advance the up coming technology of video games. It truly is progressively apparent that gaming will help onboard the very first billion customers on world-wide-web3, and Immutable’s blend of the main Ethereum L2, a entire world-course go-to-market team and interior know-how owning built two of the blockchain’s biggest games, usually means they’re in the strongest achievable placement to accomplish that objective,” reported Avasthi. “With fuel-free, fully protected and carbon-neutral transactions, Immutable X is the best location for any individual wanting to create really scalable game titles on-chain. I glimpse forward to operating with this wonderful staff as we continue expanding Immutable as the household of world wide web3 gaming.”

Immutable is the swiftest Australian company to achieve unicorn position — previously this calendar year, Immutable introduced a $200 million sequence C fundraising spherical led by Temasek, and integrated Tencent and Animoca Models. The firm is valued at $2.5 billion and programs to use the money to assist generate its worldwide growth.

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About Immutable

Immutable is a worldwide Blockchain Gaming corporation with a mission to deliver digital asset ownership to billions of consumers by way of the electric power of immutable NFTs. The Immutable Team is made up of Immutable X and Immutable Game titles Studio.

Immutable X, in partnership with Starkware, is the main Layer 2 Ethereum-scaling answer offering innovators and builders remarkable speed, safety and liquidity throughout electronic worlds. Immutable X has grow to be the platform of alternative for earth-course world-wide-web3 video games this sort of as Guild of Guardians, Gods Unchained, Illuvium, Embersword, World Quest and numerous far more.

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