The Marketing and advertising Manager is dependable for overseeing and employing WAGEC’s advertising and marketing, brand and communications to increase consciousness of WAGEC, amplify our voice and grow and engage our community of values-aligned supporters.
Functioning in just the Fundraising & Communities Team, you will be responsible for building on the current strengths of WAGEC’s manufacturer id to direct the next stage in progress of our advertising and marketing, communications and storytelling.
You will also get the job done closely with the Communications Officer and wider WAGEC workforce to aid seize stories in an genuine, sensitive, and respectful way with consideration of the numerous cultural views, lived practical experience and values of our group.
The core responsibilities of this purpose are:
1. Strategic Marketing and advertising & Communications: build and apply WAGEC’s Advertising and marketing Technique to help organisational and Fundraising & Communities strategic goals.
• Acquire and implement WAGEC’s Promoting & Communications Approach.
• Manage and aid WAGEC’s Communications Officer.
• Monitor and report on essential details, analytics and digital insights and draw on these to advise internet marketing designs, strategies and electronic promotion.
• Collaborate with staff members and groups throughout WAGEC to assist their communication and task results.
• Supervise volunteers to support with WAGEC’s marketing and advertising and communications activities.
• Create and integrate supporting policies, procedures and frameworks into WAGEC’s workflow.
• Get ready and take care of budgets for marketing and communications routines.
• Oversee WAGEC’s shop and items actions.
• Monitor and encourage essential calendar functions in the course of the yr both of those to WAGEC’s inner and external group
• Work with broader WAGEC staff members to establish and produce informational collateral.
Position Objective: Marketing Supervisor
Core Situation Obligations
• % KPIs in Advertising and Communications Plan realized
• $ WAGEC store income
2. Manufacturer: making on present strengths and brand name suggestions, develop, combine and champion WAGEC’s brand name.
• Oversee the enhancement of WAGEC’s tone of voice.
• Go on to establish and evolve the WAGEC brand to mirror the organisation’s development and switching atmosphere
• Control the enhancement of creative tasks and collateral in line with WAGEC’s manufacturer suggestions, such as supervising the perform of volunteers, interns, subcontractors and freelancers
• Build new and nurture present associations and pathways with group artists, illustrators, copywriters, graphic designers, and innovative agencies.
• System the creation of merchandise to be offered on WAGEC’s online shop.
• Converse and manage WAGEC’s manufacturer id with workers across WAGEC’s products and services.
• Empower WAGEC workers to make use of consumer-helpful branded templates and guides.
• Do the job collaboratively with WAGEC’s CEO and Director of Fundraising & Communities to maximize awareness of WAGEC in the neighborhood.
• Feed-back from supporters and staff users
3. Campaigns: control WAGEC’s strategies which includes fundraising, consciousness and advocacy (30%)
• Direct preparing and thought development for strategies with crucial stakeholders.
• Build and put into practice comprehensive marketing campaign options in consultation with the Director of Fundraising and Communities, CEO and other key staff users.
• Collaborate with volunteers, interns, subcontractors and freelancers to roll out campaign resources
• Undertaking manage marketing campaign functions to assure important milestones are achieved.
• Evaluate the usefulness of strategies and neighborhood initiatives and accumulate info to evaluate effects.
• % campaign aims achieved
4. Get the job done Society: Actively contribute to WAGEC’s organisational culture.
• Role design WAGEC’s values to promote a favourable work lifestyle.
• Carry out this job in a way regular with WAGEC’s vision, values and mission.
• Add to WAGEC’s general social effect by delivering on position anticipations, from time to time undertaking other responsibilities as requested by the Director of Fundraising and Communities and currently being a proactive team member.
• Can deliver illustrations of personal contribution to keeping a protected, ethical, and successful culture.