Kirkham and Williams to Direct Major 12 Marketing, Cultural & Company Initiatives
Huge 12 Commissioner Brett Yormark has announced the employing of Tyrel Kirkham, Main Internet marketing Officer and Clark Williams, Affiliate Vice President – Brand Communications to coordinate the Conference’s approach on manufacturer modernization, cultural marketing and advertising, pupil-athlete and organizational storytelling, as properly as small business ventures.
“I am extremely thrilled to have Tyrel and Clark develop into section of the Significant 12 staff,” stated Yormark. “As we welcome 4 new member establishments and build the Major 12 model, their know-how gives a pathway for us to much better connect with up to date culture, non-classic media outlets, have interaction in storytelling, and amplify our domestic and world-wide ideas.”
Kirkham and Williams each have more than a 10 years of expertise in the sports industry, with abilities at the intersection of sporting activities, lifestyle and community. The two will oversee new and expanded attempts in promoting, advertising and licensing as the Meeting strengthens its link with current and future university student-athletes. Storytelling, championship enhancements and social media growth will also be essential areas of emphasis.
“After eighteen decades in experienced athletics, I’m thrilled to enter the collegiate area at an extremely fascinating and dynamic time,” claimed Kirkham. “There are infinite opportunities to reimagine the Major 12’s model, and I’m thankful for Commissioner Yormark’s have faith in in me to guide the demand.”

Kirkham used the final two seasons with the NBA’s Detroit Pistons as Vice President of Manufacturer & Internet marketing System where he oversaw influencer and cultural internet marketing, match presentation, activities, social media and merchandising. Right before becoming a member of the Pistons, Kirkham put in two many years with the Los Angeles Rams as Vice President & GM of Merchandising. Prior to his time with the Rams, he used six many years with the Brooklyn Nets and Barclays Middle as Vice President of World-wide Merchandising. Kirkham also labored with the New York Mets for eight a long time as a member of their Location Products and services division.
A 2005 graduate of Point out University of New York at Cortland, Kirkham obtained his bachelor’s diploma in Sport and Conditioning Administration/Management.
“I grew up on Significant 12 athletics, suitable right here in Texas – possessing the option to perform for the conference that sparked my love of sports activities is definitely particular,” explained Williams. “I glimpse ahead to working with Commissioner Yormark, Tyrel, and the relaxation of my colleagues to modernize the Huge 12 brand and greatly enhance our conference’s storytelling motor.”


Williams also comes to the Huge 12 from the Detroit Pistons, wherever he served as the Director of Communications considering the fact that 2020. In this position, he oversaw manufacturer and strategic communications, though serving in a managing purpose for basketball communications. Prior to joining the Pistons, Williams spent 5 decades as the Director of Athletics at Berk Communications, leading community relations for Roc Nation Athletics and their roster of athletes. Williams also presented communications strategy for the NFL, Atlanta Falcons, PUMA and a lot more. More stops in his career include things like IMG, Oakland A’s, Big League Baseball, the New York Mets and the Kansas City Chiefs.
Williams, a Fort Truly worth, Texas, native, is a 2012 graduate of the University of Missouri with a BS in Sport Administration.