FORT LAUDERDALE, Fla., June 02, 2022 (World NEWSWIRE) — Latin2Latin Internet marketing + Communications (L2L)’s “Por Los Nuestros,” a exceptional integrated campaign targeting Hispanics in Kansas, gained two Telly Awards: Gold in the Wellbeing & Wellness classification and Bronze for the Social Affect classification. This collaborative energy to get Kansas’ Hispanic local community vaccinated towards COVID-19 was pushed by Kansas Governor Laura Kelly’s Business office and the Kansas Section of Overall health and Ecosystem. COVID-19 has tremendously afflicted society, producing it more significant and appropriate than at any time to generate helpful and in-culture conversation, and this campaign was ready to accomplish that.
“We are really happy and satisfied with the ‘Por Los Nuestros’ campaign. Each vaccination administered is an accomplishment, and the marketing campaign served us present obtain to vaccines and prevent increases in hospitalizations and deaths,” affirmed Dr. Ximena Garcia, Senior Advisor to the Governor for COVID Vaccine Fairness for the condition of Kansas. “Hispanics had been 1.5x a lot more probable to be contaminated and 2.3x a lot more at danger for hospitalizations than their counterparts. COVID-19 ravaged Hispanic communities, leaving a perception of defeat and bodily exhaustion. They required to ‘get again to regular. Even so, misinformation, distrust, and accessibility kept vaccination charges reduced.”
KDHE tasked L2L to help reverse this behavior. The campaign’s aim was to teach about vaccination benefits, debunk myths, and supply support to obtain vaccination web sites. L2L relied on the assessment of knowledge and cultural insights to put into practice a cohesive integrated program. To reach the community in a culturally related way, significantly outside of the classic urban locations and common DMAs, L2L utilized aspects and language that spoke directly and obviously to this demographic.
“Comprehending the urgency of the matter, L2L labored immediately to build modify. Mexican soccer legend and international superstar Claudio Suárez ‘El Emperador’ accompanied the Community Relations and Grassroots crew on a highway excursion, and made unique appearances in non-standard DMAs in South West Kansas and Wichita. Concurrently, the production crew engaged with local people and recorded authentic-existence stories that turned the essence of the campaign’s interaction tactic. A properly-orchestrated use of conventional and digital channels was extra to the media combine working with a digital-1st strategy, achieving the most vulnerable teams with ease,” said Renzo Ferro, VP of Account Companies & Operations.
The “Por Los Nuestros” campaign was conceived by L2L with a main goal of encouraging the Kansas Governor’s business boost vaccination prices to 50% among the Hispanic Kansans by September 2021. L2L made use of their proven strategic conversation design E³ (Educate, Empower and Engage), to attractiveness to culturally appropriate sentimental triggers to prompt action.
The marketing campaign relied on poignant testimonies that affected many, primary to improved vaccinations. “Por Los Nuestros, was a campaign primarily based on authentic-lifestyle recommendations with a immediate phone to action, and this is why it touched so quite a few individuals and drove them to the decision to get vaccinated. Storytelling is this sort of a impressive tool and, in this circumstance, it served us to preserve lives. We are grateful to all the Hispanic Kansans that shared their tales with us,” included Malule Gonzalez, Innovative Director and Producer.
The digital engineering, implemented by L2L’s husband or wife Digo, boosted outreach many thanks to proprietary very first-bash info and Artificial Intelligence. “L2L made use of Kansas Hispanic certain ‘Digital Personas’ that permitted us to adjust behaviors, debunk myths, and aid KDHE get about 184,000 Hispanics in Kansas thoroughly vaccinated by January 2022. These days, Hispanics lead vaccination charges in the condition of Kansas,” concluded Hernan Zungri, Sr. Gross sales Director at Digo Hispanic Media. To watch the entire scenario study, please stop by: https://www.youtube.com/enjoy?app=desktop&v=7tLD5M9PNnY
About L2L Advertising and marketing + Communications: www.L2Lmarketing.com
Gladys I. Colón
PR Director L2L Advertising and marketing & Communications
305-608-9996/ [email protected]
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