Licious unveiled a refreshed brand name identification nowadays. As element of the new identity unveil, the manufacturer will sport a new logo and color plan that seamlessly transcends the boundaries of visual media to provide the hearty-meaty expertise alive.
Licious has catered to the hugely progressed palate of the Indian consumers by excellent high-quality, fresh merchandise, whilst simplifying the meat purchasing approach by deploying reducing edge technology and generating an all round delight by transforming the way India encounters meat! Also, empirical details implies the need to have to refresh model identities every 7 several years. Licious’s identity transition coincides with its 7th anniversary.
Claims Santosh Hegde, VP- Models, Licious, “Licious was made by meat enthusiasts, for meat enthusiasts. The model is as a lot a residing, respiratory entity as its clients. For this reason, innovation and evolution are not just pertinent, but essential to our journey.
Licious has correctly reshaped the perception of high-quality, obtain, and use working experience that 1 associates with meats & seafood in India. As the torchbearer we have commenced a movement that we need to reside up to! That’s why, the renewed manufacturer identity.
We exist in a marketplace where by the consumer, classification & competitors is continually evolving, expanding, and disrupting. Our refreshed brand id will help us to not just keep ahead of this curve but carve out the route in advance. In the coming months we will make investments in building houses across various buyer touchpoints to assist tales and narratives that will give a more concrete condition to the Licious of tomorrow.”
A mix of smoky gray, hearty purple and creamy white, the symbol is made to enliven the lusciousness that one particular associates with meat – the style, texture & aroma of the intake practical experience. The emblem as well as the other visible components borrow seriously from the flowy and juicy textures of meats, seafood, and poultry goods. The styles, that can be observed throughout all touchpoints of the brand’s interaction with its stakeholders, are subtle aspects that provide delight to the technique.
The refreshed manufacturer identity manifests by itself through its application, internet site, offline suppliers, packaging, communications, and all branded belongings. The visual character and type of the emblem inspires all illustrations that contains the brand’s signature.
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