September 5, 2023
Albion Faculty has named Melissa Anderson, a seasoned better education leader, as its new vice president of advertising and communications.
In her new part, Anderson will be dependable for leading the advancement and execution of an integrated marketing communications technique to assistance the targets and mission of the Higher education. As a member of the College’s leadership crew, Anderson will oversee all communications and advertising, such as branding, inner and exterior communications, the web site, digital advertising and marketing and articles system, media relations and social media. She and her workforce will get the job done closely with all departments to support academics, admission, belonging, philanthropy and scholar initiatives for 1 of Michigan’s foremost private liberal arts faculties.
Anderson delivers just about 20 several years of comprehensive experience, the the greater part of it in bigger education, to Albion. She has skills in branding, marketing and advertising tactic and implementation, disaster and difficulties administration, web page style and improvement, media relations, social media technique, advertising and marketing, event administration, compliance, board relations and group engagement at private liberal arts colleges and community universities.
“We are delighted to welcome Melissa to Albion to elevate our branding, internet marketing and communication initiatives,” explained Albion President Wayne Webster. “Throughout her career, Melissa has brought great expertise, passion and a aim on respectful, collegial partnerships with campus departments throughout all aspects of her get the job done.
“Having previously labored with Melissa, I know her dedication to the liberal arts and sciences mission of our campus and respect her expertise and activities to assist convey to our tale in the most powerful way.”
Anderson joins Albion from The School of Wooster, exactly where she served as the vice president of internet marketing, communications and strategic initiatives. In this purpose, she centralized advertising and marketing and communications, led rebranding for the establishment and its athletics courses, launched the college’s very first built-in digital and print advertising and marketing plans, expanded media attain to hook up with national and trade publications, led the progress and start of a redesigned internet site, spearheaded disaster communications for COVID-19 and other concerns, led the organizing of signature situations all through and beyond the pandemic and other initiatives.
Prior to that, Anderson served as vice president of advertising and marketing and communications at Ripon Faculty exactly where she led annual built-in promoting campaigns, revamped general conversation and go to expertise system for admissions, planned and hosted massive donor recognition functions, proven a downtown retail store, oversaw information engineering and other functions. She also served as interim vice president for development, top prosperous fundraising campaigns for a new athletics, overall health and wellness heart, and aiding to develop the yearly fund and alumni engagement.
Prior to her time at Ripon Faculty, Anderson was the director of built-in advertising and marketing communications at the Wisconsin College of Organization at University of Wisconsin-Madison, exactly where she managed all gained and compensated media branding and advertising initiatives, enrollment promoting and electronic campaigns. She led a world wide web redesign and implementation of a new written content management process, or CMS. She also founded the school’s very first internet and new media workforce, which finally grew into the Business office of Integrated Advertising and marketing and Communications.
Anderson retains a bachelor’s in English and psychology from Ripon School and a master’s in social sciences from the University of Chicago.
“I am grateful for the chance to be part of President Webster’s administration and the incredible Albion group at this critical time in our heritage and through this time of quick transform in increased education and learning,” Anderson mentioned. “Albion Faculty has played a transformational job in the life of so many people, and I am keen to link with Albion students, colleagues, alumni and other supporters to assure we are locating the suitable chances to share the value of an Albion education with the world.”