Model-Protected Advertising and marketing Gets a Improve with Seekr
Businesses can now avoid brand-damaging information from appearing up coming to their on the internet ads by leveraging the Seekr Score, a content evaluation scoring algorithm
VIENNA, Va., Nov. 15, 2022 /PRNewswire/ — Seekr, an online technologies enterprise that features facts discovery and content evaluation, and Freestar, a main monetization spouse for publishers, e-commerce web-sites and app builders, nowadays announced a partnership to monetize look for on Seekr that will provide on the web advertisers the chance to goal superior-high quality, manufacturer-safe information. Run by AI, Seekr delivers the initial look for motor that reimagines what internet final results can glance like when bias and misinformation are taken off.
Seekr will offer you brand-harmless concentrating on capabilities using the Seekr Rating, a set of proprietary algorithms that include equipment understanding to sift by means of day by day information stories and give a rating that reflects the reliability and believability of every posting. The inclusion of the Seekr Score will allow brands to goal commercials based mostly on an article’s trustworthiness and will bolster self-confidence for models concerned with acquiring their adverts show up following to weak good quality, unreliable, or likely brand-detrimental written content.
Programmatically marketed advertising was well worth $418 billion in 2021, and is envisioned to access $725 billion by 2026. According to an October 2022 report on the function that some advertisement tech vendors participate in in funding disinformation, the World wide Disinformation Index (GDI) continues to observe high-profile manufacturers funding resources of disinformation by way of online advertising and marketing — usually with out the brand’s information of where by their adverts are getting positioned. Ad placements these types of as these maximize the danger of hurt to brands’ reputations and undermine the general public stances taken by quite a few brand names against hateful attitudes and beliefs.
“Billions of bucks of promoting are misplaced just about every 12 months funding web-sites that are not able to establish misinformation,” said Seekr CEO and founder Pat Rental. “Makes advantage when their advertisements surface alongside dependable news resources. Our use of the Seekr Rating in partnership with Freestar will make sure that folks have the capacity to perspective substantial-top quality content and associated advertising. The Seekr Rating will come to be significant to bolstering manufacturer security.”
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About Seekr Systems Inc.
Seekr is an net technological know-how and content material evaluation business that prioritizes transparency and empowers people with selection and control by streamlining accessibility to responsible data. Run by AI, Seekr offers the initially totally transparent look for motor that reimagines what website results can glance like when they take away bias and misinformation. Seekr makes use of an impartial search index, subtle info science, and rigorous journalistic specifications to establish the top quality of news content and their political lean — supplying everybody entry to engineering that would make it quick to discover trustworthy information in context.
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Mindy M. Hull
Mercury Worldwide Partners for Seekr
+1 415 889 9977
Resource Seekr Technologies