Page Hetzel named University’s initially vice president for advertising and marketing and communications : News Heart

August 9, 2023

Web site Hetzel joins the University of Rochester as vice president for promoting and communications. (Image delivered)

Hetzel provides to the situation in depth working experience and experience from her function at Stanford University Graduate University of Organization

Web site Hetzel, affiliate dean and main internet marketing officer at the Stanford University Graduate College of Enterprise, is signing up for the University of Rochester as its very first vice president for internet marketing and communications. President Sarah Mangelsdorf announced Hetzel’s appointment, which is successful Oct 1.

The vice president for promoting and communications oversees and collaborates on internet marketing and interaction attempts throughout the University. The purpose was lately redefined with a internet marketing element to emphasize the worth of acquiring a nationwide and worldwide branding software for the College and to direct ongoing promoting communications initiatives to express Rochester’s academic and investigate strengths to regional, countrywide, and global communities. Hetzel will oversee the Office of College Communications, be a member of the University’s Cabinet, and offer strategic counsel to Mangelsdorf and University senior leaders on a wide selection of communications issues.

“Page Hetzel provides deep encounter in executing strategic marketing and advertising and communications initiatives, which is a important attribute for this function,” states Mangelsdorf.  “I am really amazed with Page’s achievements at Stanford Company School and I look ahead to working with her to advance the institutional priorities that will accelerate Rochester’s posture as one of the country’s major study universities. I consider her knowledge will be of great benefit to all places of the University as we launch our new Strategic Program.”

Adds Mangelsdorf, “I want to thank associates of the research committee and the College community for their time and dedication to the research course of action. I also want to acknowledge Erin Kane for her fantastic services as interim vice president due to the fact November.”

Tom Farrell ’88, ’90W (MS), senior vice president for University Development and main progression officer, chaired the search committee, which labored to discover a strategic, innovative, and collaborative chief to elevate Rochester’s educational and exploration reputation.

“The lookup committee was unanimous in its support for Webpage,” suggests Farrell. “Her practical experience, mentality, and vitality stood out between a highly competitive applicant pool. Her achievements in main campaigns to travel enrollment, to strengthen the access and excellent of the Stanford GSB brand, and her expansive use of analytics are illustrations of the form of leadership she will provide to Rochester. Web page is aware of how to function in elaborate businesses and the research committee believes she will be an great spouse for communications professionals across the College.”

Hetzel delivers to the placement comprehensive experience and expertise in areas this kind of as model administration and promoting, electronic marketing and advertising, communications strategy, global media relations, and leadership communications.

“I am thrilled to transfer back again dwelling and be a part of the University of Rochester,” says Hetzel, who grew up in close by Fairport. “I have been impressed by the contributions the University has built by its instructing and investigate and by the several gifted folks who get the job done to aid the mission. I seem ahead to doing the job with colleagues across the establishment to aid more the University’s mission, to elevate its name, and to progress engagement and connections with all constituencies.”

Hetzel joined the Stanford University Graduate Faculty of Small business in 2012 as the school’s first-at any time director of digital advertising. She significantly improved the good quality and arrive at of the school’s manufacturer, led a multi-calendar year, cross-practical evolution of the internet site that transformed it to an audience-centric conversation motor vehicle, formulated a new social media approach that made centralized oversight, and led a successful university-broad electronic mail tactic.

She was named director of communications in 2015 and, as a member of the conversation and advertising and marketing management team, recommended and supported the direction and administration of the department. Hetzel presented experience and counsel on new initiatives, and served guide the creation of a centralized promoting hard work and global achieve taskforce for online training. She managed a crew of 8 by environment tactic and strategies to prolong, strengthen, and guard the Stanford College Graduate Enterprise Faculty brand globally, including developing a world wide media program that supported the school’s attempts in Asia, Europe, South The us, Latin The united states, and Africa.

As associate dean and chief communications and advertising and marketing officer, she has suggested on all areas of school administration, which include strategic arranging. She has been major a 28-man or woman workforce to take care of all institutional communications and advertising endeavours supporting the school’s manufacturer, priorities, and values, whilst performing across the college as a strategic collaborator.

Prior to signing up for Stanford, Hetzel was manager of on the net internet marketing for Hewlett Packard. She attained a bachelor’s degree in economics from the University of Delaware and an MBA from Cornell University.

University Communications encompasses University news and social media management communications digital technique imaginative and manufacturer approach media relations and, the intercontinental college exploration news resource established in partnership with Duke and Stanford universities and edited at the College of Rochester.

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