BySeptember 25, 2023 2:16 pm
MANSFIELD—The Richland Location Chamber & Financial Enhancement just lately obtained the 2023 Excellence in Marketing and advertising & Communications Award from the Ohio Economic Advancement Association (OEDA) for the Richland Works job. This award recognizes achievements in financial development internet marketing jobs, covering many initiatives this kind of as target marketplace reports, branding, web page advancement, immediate mail, community relations, and promotion.
The Promoting & Communications class recognition underscores the Chamber’s determination to advancing economic progress in Richland County, highlighting the electric power of collaboration and the assistance of companions like the Location 10 Workforce Board, Ohio Division of Work and Spouse and children Products and services, OhioMeans Work opportunities, and several many others.
The Richland Operates task, which kicked off in April of 2022, aimed to rejuvenate the regional financial system and reshape the task market place by countering the narrative shaped by the closure of a important employer in 2009. Collaboratively led by Clint Knight, Workforce Enhancement Director, and Sandy Messner, Director of Advertising & Communications, the Richland Is effective project includes 35 films, a website, and strategic social media strategies with classic strategies.
Clint Knight shared, “The original target of Richland Works was to showcase the character of our community by means of its careers and function possibilities. To produce the visuals and stories of our businesses onto the screens into the arms of a really wide audience. We desired persons to go to Richland County to operate. We wanted learners to keep in Richland County to Perform. We desired dad and mom and instructors to say, ‘I did not know you could do that here…’”
Sandy highlighted, “Through collaborative partnerships with proficient community companies, we acquired distinctive entry to 35 nearby businesses, giving an personal glimpse into their organizational tradition and have been able to tell the tale of what it’s like to be a component of their teams. These partaking videos have arrived at a vast audience through equally classic and digital media channels, significantly increasing the perception of the Richland County community. It has permitted us to affirm that, in truth, there are flourishing and persuasive job possibilities out there correct here!”
The Chamber collaborated with DRM Productions for videography and photography and New Day Inventive for taking care of social media strategies. With each other, these initiatives yielded 250,000 marketing campaign video views, attracted 25,000+ internet site site visitors, and resulted in 6 new hires for the taking part providers.
The award ceremony took place at the Ohio Economic Enhancement Association’s Annual Summit, held at the Nationwide Resort & Convention Center in Lewis Center, OH, on September 14, 2023. This function celebrated the achievements of pros and companies devoted to advancing economic and workforce growth in Ohio.
Jennifer Value, Govt Director of OEDA, highlighted the significance of these awards, stating, “The Yearly Excellence Awards showcase the ideal in economic enhancement and provide a platform for specialists to collectively celebrate their success.”
The Richland Spot Chamber & Economic Progress is honored to receive this award, further inspiring its determination to generate economic development and condition Richland County’s long term.