The subsequent concept was sent to users of the Drexel group:
Immediately after a nationwide search, I am happy to announce that Tracy Powell will join Drexel as senior vice president of College Marketing and advertising and Communications following month.
As the affiliate vice president of Advertising in the Office of Strategic Communications at Penn Point out, Tracy collaborated with important leaders to help brand name and promote tutorial initiatives and posture Penn Point out as a contemporary land-grant college centered on exploration, instruction and service. She led an award-successful workforce and provided counsel across 25 Commonwealth campuses which include the on-line Entire world Campus. She improved Penn State’s standing by final results-driven campaigns and modernized enrollment advertising and marketing.
Tracy served to shape a amount of initiatives aimed at fostering an internal ecosystem of range, equity, inclusion and belonging. This involved acquiring division-huge instructional applications to strengthen consciousness and connectivity with numerous university student teams across campus and producing rules for prioritizing diversity, fairness, inclusion and belonging in Penn State’s communications channels and initiatives. She also produced strategies to showcase the academic and economic impact that the university has throughout the Commonwealth and beyond.
Prior to signing up for Penn Point out, Tracy served as vice president of Distribution Internet marketing at A+E Networks, the place she led advertising and marketing attempts to boost availability and viewership of A+E’s major tv makes, including A&E, Record, Life time and FYI. Her occupation in cable television spans many years obtaining led advertising and marketing and business advancement attempts at a variety of networks, which include Fox Family Channel – now recognized as Freeform – in Los Angeles and Turner Broadcasting in Atlanta.
At Drexel, she will guide a new division that brings together the former workplaces of University Communications Internet marketing and Communications from Enrollment Administration and Student Good results and Advertising and marketing from Drexel College On the net. She will make the vision for and guide the implementation of a thorough marketing and advertising, communications and branding system that highlights Drexel’s educational plans, investigate, and cooperative education method, and developments the College locally, nationally and globally.
As we proceed to implement our strategic approach, although also struggling with the problems of the promptly transforming bigger training landscape, possessing a strong communications and marketing leader is essential. I am incredibly self-confident that Tracy will correctly lead this newly founded division and assist to continue to construct and improve the University’s reputation and effects.
I would like to thank David Unruh, senior vice president for Institutional Progression, for chairing the look for, as perfectly as the lookup committee and just about every colleague who set their time and effort and hard work into this process. I also want to thank Niki Gianakaris for her excellent management as interim senior vice president.
Remember to sign up for me in congratulating Tracy and welcoming her to Drexel.