UW names Jack Martin VP for Marketing and Communications
November 29, 2022
Jack Martin has been named Vice President for Promoting and Communications at the College of Washington, Senior Vice President for College Development Mary Gresch declared Tuesday. Martin’s appointment commences Dec. 1.
Martin will direct the College Marketing and advertising and Communications team (UMAC) to progress University-extensive brand name cohesion and complete integrated internet marketing and communications approaches. The function also provides direction and oversight on brand method, promoting, communications, name development and affiliated approaches in assist of the UW’s eyesight, mission and values. Martin succeeds Gresch, who served in the purpose considering that 2013 ahead of currently being named Senior Vice President for Advancement in Sept. 2021.
“Jack is a principled, fairness-minded leader who was the very clear preference to just take the University’s internet marketing and communications get the job done to the upcoming degree,” Gresch mentioned. “He is a community servant to the core, and this purpose will increase his currently sizeable contributions to the UW’s mission and expressed values of impact, obtain and excellence, even though advancing vital initiatives that mature general public appreciation, interactions and assets for the College.”
Martin’s new role will come soon after more than 7 decades of main strategic communications at the UW, beginning in 2015 as a Senior Director and most not too long ago serving as Affiliate Vice President for Communications. During that time, he has led lots of essential initiatives, like the “Yes, It is Possible” campaign, a joint energy with Washington State University to increase recognition of economical assist alternatives for Washington learners to go to condition public establishments, as very well as the start of UW Present, a regular monthly publication that brings tales of UW’s impact and vision to more than 400,000 alumni, donors and buddies. Martin also collaborated with interior and exterior companions on communications and storytelling for the UW’s Be Boundless campaign and the UW Population Well being Initiative, and prospects the UW’s coronavirus-linked communications, among the other efforts.
“It’s an honor to be entrusted with this accountability. We chat about how the UW is the College for Washington, and a internet marketing and communications business that represents and is consultant of the students and communities we serve is key to the UW’s public mission,” Martin mentioned. “I’ve been in community services practically my total profession and will keep on to provide that way of thinking – of looking for to signify the views and values of both the University and our stakeholders – to this new function.”
As Vice President for Promoting and Communications, Martin’s priorities contain implementing the upcoming section of the University’s brand name renewal, preparing for the subsequent fundraising campaign and supporting the UW’s options for the advancement of Portage Bay Crossing in the west campus spot. Continuing to progress university student recruitment and achievements, the University’s local, condition and federal agendas, and the goals of leaders and associates across the UW’s campuses and at UW Medication will also be priorities.
Prior to joining the UW in 2015, Martin held strategic communications roles at the University of Kansas, in the Kansas governor’s workplace, for a member of Congress and with legislative caucuses in two states. And he carries on to serve as a countrywide leader among the better education and learning communicators in teams such as the Affiliation of American Universities and the Affiliation of Community and Land-grant Universities. Martin holds a Learn of General public Administration degree and a bachelor’s diploma in political science from the University of Kansas.
For extra info, get in touch with Victor Balta at [email protected].