Vice President of Promoting and Communications job with Marymount University
Career SUMMARY
The Office of Marketing and advertising and Communications encompasses all areas of advertising and model promotions. The Vice President of Internet marketing and Communications at Marymount University qualified prospects a team of two administrators and a employees of three in planning and employing a strategic, integrated advertising method across all University promoting initiatives, courses, and routines. The Vice President part integrates, in alignment with enrollment objectives, the parts of internet marketing communications, general public relations, resourceful technique, occasions, brand management, and determining critical prospects to even more increase College promoting endeavours. Specific tasks consist of:
Vital Obligations AND Duties
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- Qualified prospects promoting technique, preparing, and project administration to realize University’s strategic priorities, such as all enrollment marketing and advertising initiatives.
- Oversees University communications, including gained media engagement with regional and countrywide push, the generation and distribution of push-releases associated to topics of College wide curiosity, and the administration of disaster communications
- Collaborates with College stakeholders to establish and employ special marketing program that will include procedures tailor-made to Marymount’s enrollment goals.
- Manages all Internet marketing and Communications crew customers and working day-to-working day operations relevant to marketing and advertising system enhancement, planning, and undertaking management.
- Leverages critical partnerships to help promoting programs, communicate messaging, drive growth, and engage constituents. Works intently with enrollment administration crew and third-celebration sellers that present internet marketing assist.





OTHER Responsibilities AND ASSIGNMENTS
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- Coordinates and displays all of the University’s search engine optimization attempts to be certain increased efficiency for natural and organic queries.
- Oversees internet site design and style, updates, and assist functions to enhance marketing endeavours.
- Generates and manages standardized internet marketing and communications procedures, like functioning processes and excellent assurance.
- Oversees integrated marketing interaction to internal stakeholders that incorporate Enrollment Management, Tutorial Affairs, Improvement, etc.
- Implements annually flight system, functioning carefully with suppliers in assist of University’s branding initiatives.
- Develops and manages the annual advertising and marketing operating approach, capturing system costs and ROI with a efficiency-based budget.
- Develops and executes a detailed, long-time period, and proactive corporation-huge communications, advertising, and branding tactic reliable with the University’s strategic objectives.
- Maintains deep knowing of internet marketing tendencies, utilizes a investigation-centered approach to determine crucial messages and audiences, and shares Marymount’s tale by producing a regular, unified message in help of the University brand name.
- Serves as the University’s brand name manager with the responsibility of positioning Marymount in the larger education industry, nationally and internationally. Decides focus on audiences and maintains wished-for track record by operating closely with enrollment management stakeholders.
- Serves as an active member of the Cabinet, reporting straight to the President, and is accountable for collaborating with organizational management on the University’s mission, vision, and strategic ambitions.
- Dependable for coordinating and executing all advertisements including digital, social media, Television set, and radio.











Demanded Skills
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- Bachelor’s degree in internet marketing, community relations, or communications
- 6-8 a long time of experience in promoting, communications, and/or public relations with an emphasis on electronic advertising and marketing
- 2+ decades of administration experience
- Encounter in increased instruction wished-for
- Arms-on knowledge in marketing and advertising databases and CRM equipment certain expertise with Slate is a as well as
- Proficiency in Microsoft Business items, and familiarity with Google Analytics
- In-depth know-how of current and emerging digital marketing practices made use of in advertising and communications relevant to web sites, social media, branding, and other communications applications and platforms applied to satisfy institutional targets
- Awareness of emerging finest practices, issues, tendencies, and options in greater schooling at the state and national concentrations, especially relevant to enrollment








Favored Skills
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- Master’s diploma is a plus
- Solid prepared communications techniques
- Capability to create progressive thoughts and assume creatively
- Knowledge in artistic course, precisely with Adobe Imaginative Suite
- Knowledge in PR/communications campaigns or attempts
- Encounter in artistic progress and promoting strategy for enrollment/recruitment attempts
- Workforce player who operates very well in a dynamic, ‘all fingers on deck’ environment
- Experienced at organizing and controlling a number of responsibilities on restricted deadlines with fantastic awareness to element
- Powerful trouble-fixing, precedence-environment, and determination-producing competencies
- Potent commitment to the University’s mission
- Optimistic, resourceful, and versatile











Marymount College is an affirmative motion/equal opportunity employer. Marymount College does not discriminate on the foundation of race, shade, countrywide origin, sex, age, incapacity, religion, sexual orientation, gender id and expression, marital standing, pregnancy, veteran standing or any other shielded bases below relevant federal and regional legal guidelines and rules in any of its packages or its activities, including work and admission. The university also expressly prohibits any sort of sex discrimination and sexual misconduct together with sexual harassment, dating and domestic violence, rape, sexual assault, sexual exploitation and stalking in any of its packages or pursuits, which include employment and admission. For additional facts, make sure you stop by: https://marymount.edu/scholar-existence/wellbeing-wellness/title-ix-2/